James Gunn’s ‘Superman’ Sparks 500% Surge in Dog Adoption Interest — Here’s How You Can Adopt One Near You

James Gunn’s ‘Superman’ Sparks 500% Surge in Dog Adoption Interest — Here’s How You Can Adopt One Near You

Luke Lee |

James Gunn’s upcoming ‘Superman’ film isn’t just reigniting interest in the Man of Steel—it’s sparking a real-world wave of compassion for man’s best friend. Since the reveal of Krypto the Superdog’s appearance in the film, shelters and adoption platforms across the U.S. have reported a staggering 500% increase in dog adoption interest, particularly for breeds resembling Superman’s loyal canine companion.

But what’s behind this unexpected boom—and how can you join the movement by adopting a dog near you?


🐾 The Power of Pop Culture: From Screen to Shelter

In James Gunn’s new Superman reboot, set to debut in 2025, fans were thrilled to learn that Krypto, Superman’s loyal dog from the comics, will have a significant role alongside the Man of Steel. Played (and voiced) by a major actor yet to be announced, Krypto has already appeared in promotional materials—white fur, strong build, red cape and all.

Within 48 hours of these promos dropping, pet adoption platforms like Petfinder, Adopt-a-Pet, and local shelters reported massive spikes in user traffic and adoption inquiries.

“We saw a 537% spike in keyword searches for ‘white dog,’ ‘superdog,’ and ‘Krypto’ the day the trailer dropped,” said a spokesperson from Adopt-a-Pet. “It’s clear that the emotional connection fans are making with the character is translating into real-world action.”


🦴 Why This Matters for Shelters

Every year, approximately 3.1 million dogs enter shelters in the United States alone, according to the ASPCA. While many eventually find homes, shelters still struggle with overcrowding, underfunding, and rising costs. The sudden surge in interest inspired by the Superman reboot is providing much-needed exposure for these animals.

But this trend isn’t just about finding a "Superdog" lookalike. Many families are learning more about adoption in general and choosing to welcome dogs of all breeds and backgrounds into their homes.

Shelters are now leaning into the momentum by launching themed events:

  • Adopt Your Own Superdog” days

  • Krypto-themed meet-and-greets

  • Discounts for adopting large-breed dogs or seniors often overlooked


📍 How to Adopt a Dog Near You

If you’re feeling inspired by Superman’s loyal sidekick, here’s how to find and adopt your own furry hero:

1. Start with Reputable Platforms

Use pet adoption websites that connect you with verified shelters and rescues:

These platforms allow you to search by zip code, breed, size, age, and temperament. Many now have mobile apps to make browsing easier.

2. Visit Local Shelters

Take time to visit nearby shelters and rescue organizations. Many allow you to walk through and meet dogs in person. Staff can match you with dogs based on your lifestyle, space, and experience level.

Search “animal shelters near me” on Google, or check with:

  • Your local Humane Society
  • SPCA chapters
  • No-kill shelters or breed-specific rescues

3. Prepare Your Home

Before you bring a dog home, make sure you:

  • Puppy-proof or dog-proof your space
  • Have food, bowls, leash, ID tags, toys, and bedding ready
  • Set up a vet appointment for a wellness check

4. Apply and Ask Questions

Most shelters will ask you to fill out an application, pay an adoption fee (usually $50–$300), and agree to a home check or trial period. Don’t hesitate to ask:

  • Has the dog been vaccinated and neutered?
  • How does the dog behave with kids, cats, or other dogs?
  • Does the dog have any known health conditions or anxieties?

👪 Not Ready to Adopt? You Can Still Help

Adopting a dog is a big commitment. If now isn’t the right time, there are still ways to make a difference:

  • Foster a dog temporarily to help ease overcrowding
  • Donate supplies like food, beds, and toys to shelters
  • Volunteer to walk dogs or help at adoption events
  • Share adoptable pets on your social media feeds

🐶 Final Thoughts: From Superhero to Superhuman

Krypto’s big-screen moment is doing more than entertain—it’s reminding us of the powerful bond between humans and their pets. Thanks to the visibility from James Gunn’s ‘Superman,’ thousands of dogs are now getting a second chance at a forever home.

If you’ve ever considered adopting a dog, there’s no better time than now. Your new best friend might not fly or fight villains, but they’ll be a hero in your life every single day.